Is a collaboration between Cape Town based Brand Identity designer Teager Eales and handmade surf-craft shaper Henry Muller. This project was a experimental approach to test the the idea of an Exchange of trade(EoT). The concept of (EoT) is a great way to get something without physically exchanging money that you may not have at the time.
This short edit digs a bit deeper into Teager’s process of creating a logo identity and Henry’s method to hand shaping his surf craft. The project was filmed and edited by Chris Joubert
One important thing we learnt from this process:
It is important to be honest about your ideal goals right from the start. Working with a a team that is like-minded is a must. This process only works when everyone benefits equally.
To allow each artist the creative freedom to express themselves rather than dictate is a favourable approach.
Shooting passion projects is often what is needed to stay stoked about what you do and is a great way to meet new contacts.